About TraVerse Enterprises
TraVerse Enterprises was founded with a clear focus. To be the most professional window treatment company in the Upstate SC area and to get the job done correctly the first time. Installation is not an add-on service for us. It is the core of what we do.
We serve homeowners, interior designers, builders, retailers, and commercial clients throughout the Upstate of South Carolina with precision-driven installation services backed by decades of hands-on experience.
Founded by James Holloway in 2021. He brings to the table over 20 years of industry experience and more than 15,000 completed installations.
Meet James A. Holloway
James began his career in 2001 as a full-time installer for a local window treatment company. After being downsized in 2009, he launched his own installation service. That business became the foundation for what is now TraVerse Enterprises.
Over the course of his career, he has installed virtually every major product category in the industry — shutters, motorized shades, layered drapery systems, specialty-shaped treatments, and large-scale commercial installations.
This depth of experience means understanding how products behave beyond the showroom. It means recognizing structural conditions behind drywall. It means anticipating challenges before they become costly problems.
Industry Leadership & Instruction
In 2014, James was recruited by the Custom Home Furnishings Academy in Roswell, Georgia to serve as an instructor for their Professional Installation 101 program. For two years, he taught installation best practices while continuing to maintain a full-time installation schedule in the Greenville market.
He has also served as a guest speaker at industry events and has contributed to multiple trade publications, including Window Fashion VISION Magazine.
Through years of industry involvement and social media engagement, James has developed a professional network of more than 7,500 window covering specialists worldwide.
Our Approach
Window treatments perform best when installation is approached with technical precision and respect for the space.
Every project begins with careful measurement and evaluation of mounting conditions. Framing structure, substrate materials, weight distribution, and product mechanics are all considered before the first bracket is secured.
We protect floors, walls, trim, and furnishings. We ensure smooth operation and proper alignment. We verify that every installation meets current child-safety standards and manufacturer guidelines.
The result is consistent: clean lines, secure mounting, and window treatments that function exactly as intended.
Who We Serve
TraVerse Enterprises works with:
- Homeowners investing in custom window treatments
- Interior designers requiring precise execution of their vision
- Builders and contractors needing dependable installation support
- Retailers seeking experienced field installation partners
- Commercial property managers and business owners
Whether the products are sourced through a designer, retailer, or supplied directly through us, each installation is handled with the same level of care and professionalism.
Why TraVerse Enterprises
- Over 20 years of installation experience
- More than 15,000 completed projects
- Specialized focus on installation (not retail-driven upselling)
- Residential and commercial expertise
- Service throughout the Upstate of South Carolina
We like to think that our reputation has been built one installation at a time.