Meet The Team Behind The Curtains

Contrary to what “the Great and Powerful Oz” said, you should pay attention to the man behind the curtain. Trust is the most important commodity a business can have. One way to cultivate trust is to let the customer know who they will be working with at a company. That is why we feel it is important for you to meet the team of people that will be working on your projects.

Meet James A. Holloway: A Seasoned Window Treatment Professional from Greenville, SC.

meet the team james a holloway

James A. Holloway has worked in the window treatment industry for more than 20 years. He has successfully completed over 15,000 window treatment and artwork installation projects.

He entered the industry in 2001 as a full-time installer for a local window treatment company. After being downsized in 2009 he started a window treatment installation service. That business became the springboard that eventually launched TraVerse Enterprises in 2021.

In 2014, he was recruited by the Custom Home Furnishings Academy in Roswell, GA as an instructor for their Professional Installation 101 program. He taught this curriculum for two years while maintaining a full-time installation schedule in his home market of Greenville, SC. James is in the process of developing a training program with classes to be held here in the Upstate area.

He has been a guest speaker at several industry events. He has also been a regular contributor to multiple industry publications, including Window Fashion VISION Magazine.

Through the power of social media, he has developed a network of over 7500 window covering professionals from around the globe.

Over the years, he has partnered with a number of interior design firms, both locally and from around the United States, to provide them with the highest level of service and attention to detail possible for their window treatment projects.

If you are interested in becoming part of the team, please visit our careers page to see any open positions.